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A small back story &

The reason why we do this

Our Story

Old Eltons started as a small venture in 2017 designing & printing tees in my garage studio, selling them in my family run shop in the heart of Tenby, Pembrokeshire.

In 2018, I faced a challenging period with my mental health, battling anxiety and depression that left me feeling disconnected and lost. It was a turning point that inspired me to reshape Old Eltons into more than just a clothing brand.

The brand became a platform to spark meaningful conversations about mental health, encouraging openness and support within the community. Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.

Tell us why you wear it

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Sam

Sam

“Something about the words made me feel like whoever was behind them just got it.”

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Lucía

Lucía

“The Old Eltons team go beyond simply visualising mental health, they actively support those who struggle with it.”

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Ferg

Ferg

“I felt empowered to battle through my own troubles that I was experiencing at the time.”

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